I've been speaking with several racers lately about sponsors. It's amazing to me just how many do not check in with their sponsors during the season. Sponsors want to hear how you're doing. Good and bad. They are investing time and money to support your racing career the least you can do is talk to them once a month or so.
Every sponsor is different in how they prefer you correspond. This is one of the first things you should ask about when offered a sponsorship. Call? Mail? Email? Stop by the shop? How often? Now follow through! Give them your results and pictures (mine or yours doesn't matter). If you are using their products let them know what you think. If there is a problem with a product point it out; tactfully. And last of all send a proper thank you note/card at the end of the season. (I have really cool ones coming out soon)
You asked for the sponsorship; now do your part to keep it.
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